+1 to Blrfl's note above.
In the motorcycle industry, Honda is a vast company compared to the others (in fact, as Mark said, compared all of the others
combined) and so they simply have to focus their efforts on the most profitable segments of the motorcycle market. Obviously, I've never seen their books but I'd wager that they make a
ton-'o-dough on the Gold Wings and its derivatives and on the relatively simple sport and off-road bikes they build and sell in large numbers, while on a complex, smaller, niche product like the ST.....not so much - particularly when everybody and his uncle got into the same game with similar bikes (ala BMW, Triumph, Yamaha, Kawasaki etc. etc.). NOTE: - I said similar - not necessarily better, but we all have our opinions on that. Couple that with (wait for it again....) what simply has to be a pretty expensive engine, compared to the in-line 4's of most of the other brands, and you have a situation where the Uncle Soichiro simply couldn't make a buck selling STs against the very capable - but cheaper to build and sell - Yamaha and Kawasaki sport-tourer bikes and he didn't have the marketing moxie to buck-up to the Bimmer and Triumph segment of the market.
Why is the ST1300 engine more expensive than say...a Yamaha FJR? Well, it is a "Vee" engine which costs more to cast and machine than an in-line 4 cylinder, plus is has two heads rather than just one; it has a chain-driven DOHC 4-valve valvetrain with 4 cams and not just two (lots of little tiny parts to make, align and assemble plus chains cost way more than the belts on the ST1100). Add to that the facts that it is liquid cooled (costs more to cast) and it has those really nice dual counter-balancer shafts down low in the block (with lots of gears, chains, bearings, tensioners and stuff) and the ST1300 engine ticks all the boxes for complicated and expensive to build. That is A LOT of hardware whirling around and going up and down and all of that costs money to machine, polish, assemble
and seal so that it doesn't puke oil and coolant all over the place -
and they've done an ***-kicking good job at all of that - but it simply ain't cheap.
As for the CTX1300 - yup, I like it and I think it looks cool and I'll bet its a great ride....but one might note that the
NEWEST ones on the company website are 2014 models which are now just about TWO model years old and there appears to be quite a few of those left over for sale (at least in Canada - where I have seen about a dozen 2014 bikes at Honda dealers sprinkled across southern Ontario in the last 6-8 weeks). Their website (
www.honda.ca) does not list a 2015 or -16 model and neither do their latest brochures. I'm not sure if the CTX1300 was offered in earlier years - but I don't think so. Anyhow, the fact that there are no mentions of a 2015 or -16 model almost certainly means that means that the bike is now discontinued and that once the existing stock is gone....its gone. Perhaps they created the CTX as a way of cashing in on the cruiser-craze while using up the final production run of those beautiful 1261cc V4 powertrains, frames and brake hardware, but the real outcome is (IMHO - and I do hope I am wrong) the end of the ST-V4 engine in production. I think that is really too bad because from all the evidence on this site, it is clear to me that the ST1100 and ST1300 have one of the quietest, most powerful, most reliable and durable and most tractable engines in motorcycling.
The point is that nearly all companies make business decisions on a business-case basis:
how many of the product can they sell at
what price to make the
most money. Once the math for a given product stops working, they almost always stop making that product. There have been exceptions, but not too many in companies as astute as Honda has been all these years.